PLASTIC TO FASHION
IS OUR SUPERPOWER
ODEA! is a Hong Kong-based impact startup focused on addressing the detrimental effects of plastic waste and fast fashion on the environment.
We design and engineer athleisure wear and accessories from post-consumer plastic bottles and other low-carbon materials. Our goal is to become a world-class sustainable fashion and lifestyle brand that significantly contributes to the reduction of the fashion industry's worldwide carbon emissions.
Our mission is to accelerate humanity's transition to a carbon-neutral lifestyle
by facilitating the mass-adoption of sustainable daily products
that we cannot live without.
Our solution is simple, minimising our carbon footprint by dressing consumers
from head-to-toe in apparel and accessories made from sustainable materials.
Give humanity's future a chance and let's tackle the world's greatest-ever challenge together.