"How we deal with climate change today will reverberate
for generations to come."

ODEA! is a Hong Kong-based impact startup focused on addressing the detrimental effects of plastic waste and fast fashion on the environment.

 

We design and engineer athleisure wear and accessories from post-consumer plastic bottles and other low-carbon materials. Our goal is to become a world-class sustainable fashion and lifestyle brand that significantly contributes to the reduction of the fashion industry's worldwide carbon emissions.

Our mission is to accelerate humanity's transition to a carbon-neutral lifestyle

by facilitating the mass-adoption of sustainable daily products 

that we cannot live without.

 

Our solution is simple, minimising our carbon footprint by dressing consumers

from head-to-toe in apparel and accessories made from sustainable materials.

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Give humanity's future a chance and let's tackle the world's greatest-ever challenge together.